These days, companies can promote their products effectively through social media channels. Social media consultants enable companies to run an active and efficient online marketing campaign. Companies can hire dedicated social media expert also for the same. The blog discusses their role.
Social media channels have very high penetration among people across the world. Thanks to the mobile revolution, people can connect with each other through smartphones on the move. Billions of smartphone users prefer to use Facebook, Twitter, etc. channels on the phones and that trend provides a new platform for companies for promoting their products.
Getting penetration among mobile devices and reach a vast audience are the two sides of a same coin. Along with mobile business apps, companies require support of the social platforms like Facebook, Twitter, etc. these days. There, social media expert play a vital role. Before we discuss their role in boosting sales figures of companies, let’s go through some interesting stats:
- More than 72% of all the internet users are now active on Facebook, Twitter, etc. channels
- US citizens spend 16 minutes per hour on the Facebook
- More than 71% of users access Facebook, Twitter, etc. from a smartphone
- Google+ is growing at 33% per annum
The facts mentioned above are sufficient to indicate the importance of social media. Companies can obtain the services of an expert in order to leverage all the benefits of that platform.
Let’s talk about the role of social media consultants for promoting business:
- Create a campaign: They study the current market trend and on that basis, create an effective marketing campaign
- Review the impact: They continuously monitor the campaign and provide periodic review of the impact to the respective companies
- Advice and action: On the basis of analysis through innovative tools and techniques, they give real-time advice and take prompt action for advancing the campaign in the right direction
- Consultancy services: They offer consultancy services and end-to-end solutions
- SMO techniques: They execute appropriate SMO techniques for better promotion of the products
- Develop a profile: They develop a company profile on the basis of the nature of the business and other relevant aspects
- Brand identity: They give the new identity to any brand or a company through proper execution of marketing tactics
- Proper communication: They enable entrepreneurs to communicate effectively with prospective and existing customers and help them get satisfied and loyal customers
- Brand recognition: They take care of promoting products on every popular channel in such a way that they get brand recognition
- Competitive edge through technology: They enable companies to leverage the benefits of the latest technology for promoting their products and provide a competitive edge
That’s not all. Such consultants have numerous roles to play for making online marketing campaign successful. Companies can also leverage the benefits of such a cost-effective online marketing method by hiring a dedicated social media expert and experience boost in sales figures.
247Webpromotions.com has a pool of talented social media experts. Companies can hire social media consultant for achieving optimal results of their marketing campaign.
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