Five Reasons You Should Consider Taking Mobile App Marketing Services

Nowadays, it is difficult for app developers and publishers reaching billions of smartphone users as the number of apps surges in the app stores. Mobile app marketing is one of the very crucial marketing strategies for companies and app publishers. The blog discusses an importance of mobile app marketing services.The Internet witnesses a paradigm shift in terms of access from PCs to smartphones. Following are the interesting facts regarding smartphone penetration in the world:

• In the US alone, there are 271 million mobile subscribers
• Cell phones are 5 times more in numbers than PCs in the world
• 91% of adults keep their smartphones within their reach on 24/7 basis
• Out of more than 6.5 billion people, 4 billion use smartphones

As companies want to reach a huge audience of smartphone and tablet users, they opt for either mobile sites or apps. But then, mobile apps have a proven track record in engaging and enticing people worldwide, and, hence, it is more beneficial for companies to come forward with an app.

Mobile apps can serve two primary business objectives:

• They can gain brand recognition and loyalty and provide a solid platform for promoting products or services
• They can generate revenue through in-app purchase, ads of sponsors, etc.

In short, they can serve important purposes of companies and app publishers. But then, in the flood of both commercial and business apps, it is difficult to make apps popular.  As app stores witness surge in the number of apps, companies require proper marketing of mobile apps. There, an app store optimization (ASO) and app store keyword management concepts have vital roles to play.

Following are the reasons why companies require mobile app marketing services:

1. Retention of customers: At times, people delete an app after using it once or twice even if it has innovative and interactive features. As per a survey, 90% of the people are gone within six months after downloading an app. Such services help companies retain both prospective and existing customers through marketing strategies.
2. Advantage of technological advancement: In terms of analysis of an app marketing campaign and promoting an app with aggression, companies get the advantage of the latest technology through such services.
3. Competitive edge: A survey says that people have 26 installed apps on an average, which means that companies have to compete with 26 other apps for drawing attention. Such services help companies address this difficulty and provide them a competitive edge.
4. Benefits of social media boom: Such services use social media platform for aggressive marketing of apps. The strategy offers companies to promote their products or services on social media platform along with marketing of apps.
5. Market research and regular update: With innovative tools and techniques, such services providers do extensive research about the market trend depending on the category of an app and provide end-to-end solutions for effective marketing. Along with this, as per changing market requirements, they can update an app with the latest features.

In brief, efficient mobile application marketing strategies serve many purposes of companies and app publishers.

247Webpromotions.com is a renowned mobile app marketing services provider, which has in-house team of experienced professionals in the mobile application marketing domain.

Mobile Marketing Solutions – Inevitability For Promoting Business

Gone are the days wherein traditional marketing strategies improve sales figures. Nowadays, people are on the move for various reasons and mobile marketing solutions are inevitable for the enterprises. Let’s talk about the role of such solutions in promoting business.

Competition is ever-increasing and so do the challenges when it comes to business. The Internet is responsible for changing the trend of marketing and its paradigm shifts from traditional to online. As mobile technology further advances, again marketing pattern has shifted.

Globally, 9 out of 10 searches on smart devices lead to action and more than half of them lead to sales (Source: SearchEngineLand), therefore  it’s quite obvious that businesspersons are keen to have mobile marketing solutions for promoting their business. Here, they need to remain cautious as many companies provide such facility these days. It is necessary to find out the mobile marketing company that provides all the world-class mobile marketing services under one roof.

Let’s see the aspects in which such companies work on:

• Promotional SMS and MMS
• Websites and apps for smartphones
• QR codes and other innovative features for smartphones and tablets
• Coupons for promoting products or services
• Push notifications and emails
• Use of social media for promoting business

In short, such companies provide a 360-degree marketing solution for dealing effectively with changing business requirements and challenging environment. Either to communicate with the customers directly or to provide important data to employees, business apps are highly convenient for companies and become inevitable components of enterprise mobility concept.

Business benefits to companies

Companies can address a targeted audience; enjoy deep penetration or both through quality mobile marketing solutions.

As people become addicted to social media, companies can leverage its benefits through such solutions.

Furthermore, marketing on smart devices is comparatively more cost-effective than traditional marketing.

Another reason for its popularity is that we can make any app or website more attractive by including interactive and innovative features. Companies can add or modify such features anytime as per their requirements.

As per the survey, mobile app users are more loyal than web users. Therefore, companies can get a loyal customer base through an inventive app.

That’s not all. Companies can get internal benefits as well. A company app can provide the real-time data to employees. It serves employees by many ways and generates the feeling of satisfaction among them. Just like other customers, a company can satisfy its employees through a quality app.

In conclusion, we can say that for the complete and effective promotion of any business, mobile marketing solutions play a crucial role. Companies can hire a mobile marketing company with in-house experienced professionals.

247Webpromotions.com is very famous mobile marketing company that provides you the world-class mobile marketing solutions.

Mobile marketing solutions for better customer interaction

Mobile marketing solutions help business target the right kind of audience. It initiates an interactive platform where you can directly communicate with your client through mobile applications and push notifications. Make the most of the mobile platform to grow your business.

Mobile seems to be the buzzword these days, with businesses opting to reach out to clients and prospects in the most personalized manner, mobile marketing solutions are gaining traction. Today, customers prefer to have all the information they need right at their fingertips, and there is no better medium than the mobile.

Businesses are able to directly interact with their clients through mobile applications and other marketing campaigns that are targeted at mobile/Smartphone users. Multiple features and customized applications help SMEs and entrepreneurs achieve amazing targets even without the massive budgets that larger businesses deploy.

The best way to plan and execute a successful mobile marketing campaign is by putting together a team of internet marketing and search engine experts or by hiring an internet marketing company.  Experts in the field will be able to come up with an effective marketing strategy that is tailor-made to specifically fulfill all your marketing goals. Ideally marketing is a device mix that enables you to reach out to a broad range of clients across multiple devices.

Mobile devices offer a broad spectrum of choices for marketing, finding the apt solution for your requirement is crucial to the success of your campaign. Begin by clearly defining the objectives. Does your mobile marketing solution aim at retaining existing clients or acquiring new ones? Do you intend to increase brand awareness or push sales volumes? Based on these decisions you would be able to decide the platform – Mobile SMS or web based marketing campaigns. Also necessary, is the need to study your target audience. Knowing how your audiences interact with mobile devices helps develop an effective marketing strategy that is designed to invoke a response. For instance, it would be easier to reach out to a young audience through text messages as they respond to this quickly. An older audience would probably respond better to web-based advertisements on their mobile phone. Mobile applications are a good medium that appeals to most age groups. Your internet marketing company or search engine marketing company would help you determine the right medium to approach your clients.

There is a plethora of mobile marketing tools available on the internet that help users target a large audience. Though this technique would help you reach out to larger volumes, it clearly lacks the personalization that customized solutions offer. Recent survey shows that 89% of consumers agree that they are willing to sign up for mobile messages provided the messages are personalized. Unfortunately, only 18% of consumers actually see personalization from retailers.

Ideally mobile marketing solutions should have the following components:

Analytics: An effective tool, mobile application analytics and mobile web analytics to give marketers a thorough understanding of customer interactions based on the devices they use both at individual and aggregate levels.

Email marketing: Prepare and design emails that are optimized for mobile devices or mobile applications. These mails should directly render landing pages and websites that are mobile optimized. It should also feature offers that account for mobile apps and location-based targeting.

Uniform and combined approach: It is important to match marketing messages and offers for all the marketing channels across the web, on mobile devices and traditional channels using outbound and inbound marketing channels.

These marketing solutions aim at gaining insight into the various devices used by customers. It helps match and manage mobile users to messages that direct appropriate offers to the respective segments and individuals. It enables you to combine real-time decision making through the mobile’s location specific capabilities and the customer’s current location and recent activities. All-in-all, mobile marketing campaigns combined with other marketing efforts would deliver unmatched results.

Avail quality mobile marketing solutions at 247webpromotions to improve your customer relationship and build a loyal client base.