Necessity of Content Marketing Solutions for Effective Online Marketing

Online marketing gains momentum as it offers cost-effective and efficient solutions for promoting products and services. In order to entice a vast audience, a web promotion company can offer 360-degree content marketing solutions to the companies. The blog discusses benefits of such solutions.

Nowadays, companies prefer online marketing methods in order to cope with increased competition and changing business requirements.

Online or web marketing methods largely depend on unique, informative, and interactive content. Content-rich article or a blog is part and parcel of every website. These days, every web promotion company offers effective content marketing solutions for effective online marketing campaign. Following facts show the current trend about content marketing:

• More than 77% of an online audience reads blogs
• About 64% of marketers have a dedicated budget for content marketing
• More than 52% of marketers want to devote their 2015 marketing budget to content
• Almost 93% of B2B marketers use content marketing

Let’s go through the points that indicate the importance of such solutions for the companies:

1. Facilitate two-way conversation: An interactive content open the doors of two-way conversation with customers. Companies can get feedback from the customers, and start a real-time conversation with them through such engaging content.

2. Educate the customers: Content is not all about promoting the products; it is about educating customers as well. An informative and engaging content serve both the purposes.

3. Establish CEO as a thoughtful leader: Content marketing solutions establish a new image of the respective company’s CEO as a thoughtful leader. Such image helps companies increase sales figures, and eventually they get sustained business growth.

4. Increase credibility and establish brand image: Such solutions increase credibility of the respective companies and enable them to establish a brand image.

5. Influence purchasing behavior: With increased credibility, companies can readily influence the purchasing behavior of their customers. Customers willingly buy products from the companies they trust on.

6. Drive referral traffic: Content-rich blogs and articles have Backlinks, and they are capable of driving referral traffic from other websites.

7. Enhance the visibility of website: With relevant keywords and engaging content, articles or blogs can draw attention of search engines like Google and Bing. In a way, they can help company websites to get higher web rankings and enhance their visibility.

8. Gives a competitive edge: Such marketing solutions mainly depend on intellectual properties; therefore, competitors cannot copy them. Therefore, companies can readily stand out from the crowd.

9. Enable companies to engage customers: Such solutions offer a personal touch to customers and engage them. They help companies to build long-term relationships with their customers.

10. Generate more leads at lower costs: According to HubSpot, small businesses that use content marketing can generate fifty-five percent more website leads at a sixty-two percent less cost, when the same acquired through paid advertisements.

That’s not all. Content marketing solutions offer many other business benefits. They are inevitable for effective online marketing campaign. Companies can gain all the benefits of such solutions by taking services from a quality web promotion company.

247Webpromotions is a web promotion company that offers the best-in-class content marketing solutions.

6 Excellent Benefits of Internet Marketing Services for SMBs

Nowadays, in order to grab the opportunities of technological advances and stand out from the crowd, many companies opt for internet marketing services. The blog discusses the business benefits of internet or online marketing services especially for SMBs (small and mid-sized businesses).

In the edge of immense competition and ever-changing business requirements, the companies require to find out efficient and cost-effective ways of marketing their products and services. Online or internet marketing services offer a solution to companies enabling them to address a huge audience and target the specific audience with ease at affordable rates.

Online marketing services can make small and mid-sized businesses more compatible than before and enable them to stand strongly in the market.

Such services depend on people’s mentality of searching everything on the net and allow companies to reach a huge audience. Following are some of the important states that show the importance of such services:

• About 85% of consumers search for local businesses on the web
• About 91% of consumers tend to find information online
• Out of every 10 consumers, approximately six to seven consumers rely on online reviews
• If companies have active blogs, they can get 97% more leads

Today, internet marketing services become inevitable for the businesses. Particularly, small and mid-sized businesses can reap many benefits from such services. Some of the benefits are:

1. Collection and analysis of data: Such services enable companies to collect and analyze data regarding customer behavior, market trend, etc. Companies can take crucial business decisions and decide further strategies on the basis of such data.

2. Personalized experience: Such services offer consumers a personalized web experience when they visit respective eCommerce or company websites. From special offers to add-on offers, companies can attract customers by many ways through proper execution of such services.

3. Analysis of competitor’s strategy: Such services enable companies to analyze their competitors’ online marketing strategy. In order to cope with increasing competition, such analysis plays a crucial role for the companies.

4. Cost-effective way of marketing: Such services offer various cost-effective tools for online or digital marketing. Content marketing, SEO marketing, and other tools are more effective and cheaper than the same of traditional marketing.

5. Clear product information: Such services enable companies to link and communicate with their consumers through social media links. Companies can readily give clear product information on social platforms, and consumers can also give their feedback about the product.

6. 24/7 Availability: People can see online ads on 24/7 basis. Whenever they will access the Internet, they can see the ads of respective companies. People can aware of the products and gradually turn to consumers because of 24/7 online availability of company ads.

Summarizing everything, we can mention that internet marketing services offer a lot of benefits to the companies and play a vital role in making their marketing campaign successful. Companies can consult a reputed internet marketing company for leveraging all the benefits.

247Webpromotions is a well-known digital marketing company. Companies can contact for making their marketing campaign successful with industry-standard online marketing services.

7 Points Showing the Importance of Content Marketing Services in Business

In the edge of cutthroat competition, content marketing services offer 360-degree solutions in the form of unique and informative content. With such services, a quality content marketing company can play a vital role in ensuring the success of companies’ online marketing campaign. Read on to know how such services offer benefits to the businesses.

These days, digital marketing techniques gain momentum and companies tend to opt for digital marketing campaign in order to get the optimal outcome. Content marketing is a type of digital marketing techniques, but, it is more customer-focused as compared to the other techniques, which makes it more unique and effective. Today, it regards as one of the most powerful tools for online or digital marketing.

Fresh and engaging content is a key to engaging and entice people. Such content significantly increase the retention rate on a website and further increase the conversion rate and the leads.

Objectives of Content Marketing

• Right information at the right place
• Consistency in maintaining quality of content
• Multilingual support for targeting a specific audience

Effective content marketing strategies include all these objectives for an optimal outcome of the campaign. In order to serve these objectives in a sufficient manner, enterprises can take help of a content marketing company.

Following points show the importance of content marketing services from the business viewpoint:

1. Generate more inbound traffic and leads: Quality content leads to a successful inbound marketing campaign as it can generate more inbound traffic and leads.

2. Increase engagement with a specific audience: Efficient content marketing can target a specific audience, and readily increase engagement with them through an interesting, attractive, and unique content.

3. Increase sales: Engaging content can attract both existing and prospective customers. Therefore, customers can become loyal customers after some times and spread a good word about the company. In a way, such services can gradually increase the sales and lead the businesses toward a sustainable growth.

4. Build up natural link: As such services can generate and manage SEO-friendly content; it is very easy to build up a natural link on that basis. Such white hat SEO tactics help enterprises get higher web rankings.

5. Build brand image: Enticing content can build a brand image for any product and bring awareness about the same among people. Such services enable companies to improve their credibility through social media links.

6. Cheaper than traditional techniques: Traditional techniques include publicity through billboards, television, etc. Such techniques are costlier and less effective than those of digital marketing. On the other hand, content marketing offers an affordable way to run an effective online or digital marketing.

7. Enable CEOs to get an image of an expert: Informative and innovative content in an interactive manner help CEOs or entrepreneurs gain an image of an expert and visionary leader.

In brief, such services help companies improve their brand image, brand awareness, customer-centric approach, and so forth. Altogether, companies can enjoy positive ROI by using such a marketing technique.

These benefits are just a piece of the pie. Companies can reap all the benefits of content marketing services along with enjoying optimum outcome of an online marketing campaign, as they take assistance from a standard content marketing company.

247Webpromotions is a well-known digital marketing company that offers state-of-the-art content marketing services.

Seven Points To Show The Importance Of Content Marketing Solutions

These days, it is inevitable for the companies across the world to take help of a web promotion company for making their online marketing campaign successful through various strategies. The blog discusses the importance of content marketing solutions as one of those strategies.

Sales of any product depend on convincing power of the sales team. When it comes to online marketing, enterprises require fresh and engaging content to entice people as well as existing customers. There, content marketing plays a crucial role.

Any web promotion company offers such service these days along with services related to SEO and SMO. Even if content marketing is not the only factor to ensure success of an online marketing campaign, we can say that it is one of the most decisive and important factors. Content include all the tools of online marketing like search engines, social media, newsletters and PR. Following are the points that show the importance of content marketing solutions:

1. Difficult to beat: They promote selling indirectly, so competitors cannot overcome them. In addition, they rely more on intellect and talent. For this reason, competitors cannot compete with them.

2. Enticing people: They help enterprises with useful and informative content, which draws attention of people worldwide. Out of all the interested people, enterprises likely to get many prospective clients.

3. Give an edge: They give an edge to the enterprises. People prefer messages with enlightening and entertaining content as compared to unsolicited sales message with improper content. A survey says that messages with rich content drive more attention than the same with improper and incorrect content.

4. Engaging people: Such solutions engage people, and they spend more time on a particular website. People also come to a particular website in expectation of interesting and shareable content, which eventually builds the brand recognition and loyalty for the enterprises.

5. Increase sales: With the proper driving forces and CTA (Call-To-Action), such solutions increase traffic on a site, which eventually converts int increased sales figures. One more advantage of such solutions is that people don’t buy any product forcefully, but they do so willingly under the influence of rich content.

6. Regular update: Such solutions enable websites to update regularly with high quality relevant content. It has a direct and positive effect on search rankings. Google and other search engines continuously search for the most shared and viral content.

7. Cost-effective: Such solutions are the most cost-effective than other online and traditional marketing solutions. With fewer budgets, entrepreneurs can establish their position on the web.

That’s not all. As social media act as a double-edged sword, enterprises across the world have to take help of content marketing solutions either for establishing or improving their image on the web.

247webpromotions is a leading web promotion company that offers the best-in-class content marketing solutions.

Hire social media expert and boost sales figures

These days, companies can promote their products effectively through social media channels. Social media consultants enable companies to run an active and efficient online marketing campaign. Companies can hire dedicated social media expert also for the same. The blog discusses their role.

Social media channels have very high penetration among people across the world. Thanks to the mobile revolution, people can connect with each other through smartphones on the move. Billions of smartphone users prefer to use Facebook, Twitter, etc. channels on the phones and that trend provides a new platform for companies for promoting their products.

Getting penetration among mobile devices and reach a vast audience are the two sides of a same coin. Along with mobile business apps, companies require support of the social platforms like Facebook, Twitter, etc. these days. There, social media expert play a vital role. Before we discuss their role in boosting sales figures of companies, let’s go through some interesting stats:

• More than 72% of all the internet users are now active on Facebook, Twitter, etc. channels
• US citizens spend 16 minutes per hour on the Facebook
• More than 71% of users access Facebook, Twitter, etc. from a smartphone
• Google+ is growing at 33% per annum

The facts mentioned above are sufficient to indicate the importance of social media. Companies can obtain the services of an expert in order to leverage all the benefits of that platform.

Let’s talk about the role of social media consultants for promoting business:

• Create a campaign: They study the current market trend and on that basis, create an effective marketing campaign
• Review the impact: They continuously monitor the campaign and provide periodic review of the impact to the respective companies
• Advice and action: On the basis of analysis through innovative tools and techniques, they give real-time advice and take prompt action for advancing the campaign in the right direction
• Consultancy services: They offer consultancy services and end-to-end solutions
• SMO techniques: They execute appropriate SMO techniques for better promotion of the products
• Develop a profile: They develop a company profile on the basis of the nature of the business and other relevant aspects
• Brand identity: They give the new identity to any brand or a company through proper execution of marketing tactics
• Proper communication: They enable entrepreneurs to communicate effectively with prospective and existing customers and help them get satisfied and loyal customers
• Brand recognition: They take care of promoting products on every popular channel in such a way that they get brand recognition
• Competitive edge through technology: They enable companies to leverage the benefits of the latest technology for promoting their products and provide a competitive edge

That’s not all. Such consultants have numerous roles to play for making online marketing campaign successful. Companies can also leverage the benefits of such a cost-effective online marketing method by hiring a dedicated social media expert and experience boost in sales figures.

247Webpromotions.com has a pool of talented social media experts. Companies can hire social media consultant for achieving optimal results of their marketing campaign.

Five Reasons You Should Consider Taking Mobile App Marketing Services

Nowadays, it is difficult for app developers and publishers reaching billions of smartphone users as the number of apps surges in the app stores. Mobile app marketing is one of the very crucial marketing strategies for companies and app publishers. The blog discusses an importance of mobile app marketing services.The Internet witnesses a paradigm shift in terms of access from PCs to smartphones. Following are the interesting facts regarding smartphone penetration in the world:

• In the US alone, there are 271 million mobile subscribers
• Cell phones are 5 times more in numbers than PCs in the world
• 91% of adults keep their smartphones within their reach on 24/7 basis
• Out of more than 6.5 billion people, 4 billion use smartphones

As companies want to reach a huge audience of smartphone and tablet users, they opt for either mobile sites or apps. But then, mobile apps have a proven track record in engaging and enticing people worldwide, and, hence, it is more beneficial for companies to come forward with an app.

Mobile apps can serve two primary business objectives:

• They can gain brand recognition and loyalty and provide a solid platform for promoting products or services
• They can generate revenue through in-app purchase, ads of sponsors, etc.

In short, they can serve important purposes of companies and app publishers. But then, in the flood of both commercial and business apps, it is difficult to make apps popular.  As app stores witness surge in the number of apps, companies require proper marketing of mobile apps. There, an app store optimization (ASO) and app store keyword management concepts have vital roles to play.

Following are the reasons why companies require mobile app marketing services:

1. Retention of customers: At times, people delete an app after using it once or twice even if it has innovative and interactive features. As per a survey, 90% of the people are gone within six months after downloading an app. Such services help companies retain both prospective and existing customers through marketing strategies.
2. Advantage of technological advancement: In terms of analysis of an app marketing campaign and promoting an app with aggression, companies get the advantage of the latest technology through such services.
3. Competitive edge: A survey says that people have 26 installed apps on an average, which means that companies have to compete with 26 other apps for drawing attention. Such services help companies address this difficulty and provide them a competitive edge.
4. Benefits of social media boom: Such services use social media platform for aggressive marketing of apps. The strategy offers companies to promote their products or services on social media platform along with marketing of apps.
5. Market research and regular update: With innovative tools and techniques, such services providers do extensive research about the market trend depending on the category of an app and provide end-to-end solutions for effective marketing. Along with this, as per changing market requirements, they can update an app with the latest features.

In brief, efficient mobile application marketing strategies serve many purposes of companies and app publishers.

247Webpromotions.com is a renowned mobile app marketing services provider, which has in-house team of experienced professionals in the mobile application marketing domain.

Mobile Marketing Solutions – Inevitability For Promoting Business

Gone are the days wherein traditional marketing strategies improve sales figures. Nowadays, people are on the move for various reasons and mobile marketing solutions are inevitable for the enterprises. Let’s talk about the role of such solutions in promoting business.

Competition is ever-increasing and so do the challenges when it comes to business. The Internet is responsible for changing the trend of marketing and its paradigm shifts from traditional to online. As mobile technology further advances, again marketing pattern has shifted.

Globally, 9 out of 10 searches on smart devices lead to action and more than half of them lead to sales (Source: SearchEngineLand), therefore  it’s quite obvious that businesspersons are keen to have mobile marketing solutions for promoting their business. Here, they need to remain cautious as many companies provide such facility these days. It is necessary to find out the mobile marketing company that provides all the world-class mobile marketing services under one roof.

Let’s see the aspects in which such companies work on:

• Promotional SMS and MMS
• Websites and apps for smartphones
• QR codes and other innovative features for smartphones and tablets
• Coupons for promoting products or services
• Push notifications and emails
• Use of social media for promoting business

In short, such companies provide a 360-degree marketing solution for dealing effectively with changing business requirements and challenging environment. Either to communicate with the customers directly or to provide important data to employees, business apps are highly convenient for companies and become inevitable components of enterprise mobility concept.

Business benefits to companies

Companies can address a targeted audience; enjoy deep penetration or both through quality mobile marketing solutions.

As people become addicted to social media, companies can leverage its benefits through such solutions.

Furthermore, marketing on smart devices is comparatively more cost-effective than traditional marketing.

Another reason for its popularity is that we can make any app or website more attractive by including interactive and innovative features. Companies can add or modify such features anytime as per their requirements.

As per the survey, mobile app users are more loyal than web users. Therefore, companies can get a loyal customer base through an inventive app.

That’s not all. Companies can get internal benefits as well. A company app can provide the real-time data to employees. It serves employees by many ways and generates the feeling of satisfaction among them. Just like other customers, a company can satisfy its employees through a quality app.

In conclusion, we can say that for the complete and effective promotion of any business, mobile marketing solutions play a crucial role. Companies can hire a mobile marketing company with in-house experienced professionals.

247Webpromotions.com is very famous mobile marketing company that provides you the world-class mobile marketing solutions.

Internet Marketing Company – For Effective and Extensive Online Marketing

From a search of a product to decide, the Internet succeeds to change the shopping habits of numerous people worldwide. In order to promote your product or service all over the world effectively and extensively through the Internet, you need services of internet marketing company or search engine marketing company.

Nowadays, numerous people use smartphones and tablets on the move. As per the survey, today there are 1 billion smartphone users, and it is expecting to cross 4 billion marks until 2017. The fact shows a penetration of the Internet in the world that makes us regarding it as a strong marketing tool.

Numerous companies are having their websites or apps, or both, but still they can’t generate enough web traffic. Even if they advertise their products or services on print media and other media, they can’t build a brand. As an entrepreneur, do you have any answers to following questions?

• How would you improve your online presence?
• How would you get higher rankings in the search engines?
• How would you research the current market trend and apply it for promotion of your product?
• How would you increase web traffic and convert leads into customers?
• How would you increase people’s interest in your product or service?

If you find any difficulty in finding answers to such questions, then Internet marketing company or search engine marketing company can give you the ultimate solution. Let’s see how it will turn the table in your favor.

Target potential audience: It helps you address your potential audience through SMO and other innovative techniques. It also enables you to get feedback and its analysis for additional marketing strategies.

Get higher web rankings: It enables your site to getting higher rankings through strong SEO efforts and other online marketing strategies. Higher web ranking certainly increases web traffic toward your site.

Builds brand and increases credibility: It builds the brand of your product or service through multiple marketing strategies and increases credibility of your brand through 24/7 online presence. Whenever people search for any product, service or anything on the web, they view your company name or logo on the net, which eventually increases their interest in your product.

Facilitates communication and increases loyalty: It facilitates your interaction with your customers as well as other people that results in increased loyalty toward your company or brand.

Cost-effective approach for leveraging the benefits of technology: It provides a cost-effective solution for promoting your product or service along with leveraging technological advances. With the latest technology and marketing methods, you can readily meet the ever-challenging marketing requirements of your business.

In wrapping up, we can mention that Internet marketing company or search engine marketing company can provide you an effective marketing of your product that results in terms of an increase in sales. As numerous companies out there for providing such service, you require adequate research before selecting one for your online marketing campaign.

For all your online marketing requirements, you can contact 247webpromotions.com. As a quality internet marketing company, it provides you world-class services of in-house SEO, SMO and other online marketing professionals.

Internet Marketing Service – Because Merely Online Presence Is Not Sufficient

Internet marketing service or online marketing service is one of the essential components for overall growth of any business in a competitive scenario. With modest marketing fund, a company can gain lots of benefits through such service. Let’s see how it becomes beneficial for business.

As the penetration of the Internet increases manifolds with the advent of smart devices, companies all over the world focus on online presence. In the edge of competition, your website also requires marketing along with your products or services.

Whether you’re in trading or manufacturing business, without effective marketing strategies, your online presence no longer remains productive. There, online marketing services or internet marketing service come in your way. Such service acts as a bridge between a marketer and people.

It is not that print media and other tools of marketing are obsolete, but online marketing ensures global reach and provides a great help to achieve marketing goals. As the Internet is free from any boundaries, it surely helps you target prospective customers irrespective of demography.

Objective of online marketing

The primary objective of it is to increase exposure of your website and web-traffic. In order to achieve it, different ways are available like- organic SEO techniques, link building, SMO tactics, PPC campaigns and so forth.

Necessity

If answers of following questions are negative, then you require a quality internet marketing service.

• Can your customers find you through search engines?
• Does your website have a higher ranking?
• Do you get sufficient web traffic toward your website?
• Can you convert web traffic into leads?
• Do you thoroughly satisfy with your online presence?
• Can your website or web app sustain the customers?

In short, for enhancing your online presence and get better ROI, you need effective online marketing.

Benefits to business

• It is somewhat inexpensive as compared with print media and other marketing tools. It enables your business to target a broader audience.
• It readily provides all the necessary data including exposure, response and overall efficiency of the marketing campaign. Companies analyze such data and estimate the impact. Furthermore, through such data, companies can take decisions about further strategies.
• PPC, CPM, PPP, PPA, etc. are cost-effective and highly useful models of online marketing, which enable companies to track the exposure and response.
• Its implementation is faster than other traditional forms of marketing. Within very short time, impact of such marketing is visible to companies.
• Through proper SEO and SMO techniques, online marketing attracts people toward your website and gradually it results in increased customer base.
• It provides flexibility and scalability to your business. You can readily adjust models, offers and other related stuff as per changing business requirements.

We can conclude that for effective marketing of your product or service, you need the world-class internet marketing service or online marketing services. Without proper marketing campaign, your company’s online presence will be unable to generate revenue and sustain growth of your business.

247webpromotions.com provides a holistic approach in internet marketing service or online marketing service. With in-house marketing experts, you get the best-in-class marketing campaign.

Mobile marketing solutions for better customer interaction

Mobile marketing solutions help business target the right kind of audience. It initiates an interactive platform where you can directly communicate with your client through mobile applications and push notifications. Make the most of the mobile platform to grow your business.

Mobile seems to be the buzzword these days, with businesses opting to reach out to clients and prospects in the most personalized manner, mobile marketing solutions are gaining traction. Today, customers prefer to have all the information they need right at their fingertips, and there is no better medium than the mobile.

Businesses are able to directly interact with their clients through mobile applications and other marketing campaigns that are targeted at mobile/Smartphone users. Multiple features and customized applications help SMEs and entrepreneurs achieve amazing targets even without the massive budgets that larger businesses deploy.

The best way to plan and execute a successful mobile marketing campaign is by putting together a team of internet marketing and search engine experts or by hiring an internet marketing company.  Experts in the field will be able to come up with an effective marketing strategy that is tailor-made to specifically fulfill all your marketing goals. Ideally marketing is a device mix that enables you to reach out to a broad range of clients across multiple devices.

Mobile devices offer a broad spectrum of choices for marketing, finding the apt solution for your requirement is crucial to the success of your campaign. Begin by clearly defining the objectives. Does your mobile marketing solution aim at retaining existing clients or acquiring new ones? Do you intend to increase brand awareness or push sales volumes? Based on these decisions you would be able to decide the platform – Mobile SMS or web based marketing campaigns. Also necessary, is the need to study your target audience. Knowing how your audiences interact with mobile devices helps develop an effective marketing strategy that is designed to invoke a response. For instance, it would be easier to reach out to a young audience through text messages as they respond to this quickly. An older audience would probably respond better to web-based advertisements on their mobile phone. Mobile applications are a good medium that appeals to most age groups. Your internet marketing company or search engine marketing company would help you determine the right medium to approach your clients.

There is a plethora of mobile marketing tools available on the internet that help users target a large audience. Though this technique would help you reach out to larger volumes, it clearly lacks the personalization that customized solutions offer. Recent survey shows that 89% of consumers agree that they are willing to sign up for mobile messages provided the messages are personalized. Unfortunately, only 18% of consumers actually see personalization from retailers.

Ideally mobile marketing solutions should have the following components:

Analytics: An effective tool, mobile application analytics and mobile web analytics to give marketers a thorough understanding of customer interactions based on the devices they use both at individual and aggregate levels.

Email marketing: Prepare and design emails that are optimized for mobile devices or mobile applications. These mails should directly render landing pages and websites that are mobile optimized. It should also feature offers that account for mobile apps and location-based targeting.

Uniform and combined approach: It is important to match marketing messages and offers for all the marketing channels across the web, on mobile devices and traditional channels using outbound and inbound marketing channels.

These marketing solutions aim at gaining insight into the various devices used by customers. It helps match and manage mobile users to messages that direct appropriate offers to the respective segments and individuals. It enables you to combine real-time decision making through the mobile’s location specific capabilities and the customer’s current location and recent activities. All-in-all, mobile marketing campaigns combined with other marketing efforts would deliver unmatched results.

Avail quality mobile marketing solutions at 247webpromotions to improve your customer relationship and build a loyal client base.